Community Engagement
“Community is much more than belonging to something; it’s about doing something together that makes belonging matter.” - Brian Solis
At Effective Naturally, we don’t believe that being a ‘great brand’ stops with having shiny logos and flash websites. Indeed, often a ‘shiny’ brand can get in the way or genuine and authentic connection.
Great brands have purpose, they’re prepared to do what’s right, they put their customer at the centre of their decisions and they recognise the important role they hold to add value to our broader community.
Being a trusted and influential community brand is good for society and it’s good for business.
While we’re no longer accepting new clients, the partner clients we already work with are growing and we’re proud to say they’re also making their mark on our local communities. We add our support to them, pro bono, to amplify the impact of their commitment to their cause.
Indigenous Scholarships
Tasmania’s literacy rates
Safe places for women
Support for young adults to gain housing
Small business support
Fair access to legal services
Mental health programs
Epilepsy awareness
Young leadership
Funding for people with disabilities
Support for the creative arts and live music
Social Licence
Our ability to engage with your audience and set the tone for your brand will build its ongoing acceptance and recognition within the community. We’ll position your business as a community leader through listening to stakeholders and acting in the best interests of all parties.
We can also mitigate brand risks by building trust and social credit long before it’s needed.
Sponsorships
Sponsorships provides a great means of broadening your competitive edge by growing or maintaining your brands image within the community.
Being a ‘good neighbour’ is more than just adding your name to a list of corporate partners. We evaluate the structure and activation of sponsorships, and can work with your brand on prospectus writing, sponsorship program structure and delivery.
Events
Events can broaden and deepen a brands relationship with its target market, through providing a unique and personal experience for the attendees.
We’ve been awarded for our work with the likes of Qantas Australian Tourism Awards, Vodafone, Aurora and Capricorn in delivering events that provide national and international exposure.
Speaking
Brand strategist Rick Marton lives and breathes his passion for seeing people succeed. He’s worked with multinationals on launching new technologies, helped national companies become market leaders and guided small businesses to thrive in a sea of competition.