Rick has a knack of taking a complex strategy and making it simple enough to be effective. Now at age 40, he’s been in business for 25 years and has accumulated a centenary of industry experience of positioning organisations to become brands people rave about.
He works with organisations who understand the strongest pathway to sustainability and profitability is by putting people at the centre of their organisations.
He’s assisted small businesses, individual brands, public organisations and global brands in connected with their target audience and has a knack for turning challenges in to opportunities through trust and engagement.
A bit about Rick:
Wondering how a person of 40 can have 100 years experience? Ask when you make contact…
A Brand Optimiser session is a 3 part process for small to medium businesses.
Part 1. The Factfinder online – tell us your challenges in business, in the industry and answer some questions that will allow Rick to do some research before you meet.
Part 2. The Get-together – we bring you (and your other decision makers together if you like) for a 3 hour session. In this time we’ll spot the highest priority requirements of what needs to be done and the quickest things you can change to make your marketing more effective. We’ve saved a client over $23,000 in one session.
Part 3. The report – we’ll collate all the details we spoke about in a 2-3 page list of actions and opportunities.
Our approach is evidence based and as such we prefer to work with businesses that have traded for at least 2 years so we can analyse past trends and opportunities.
These formulas are created with the view to save you money and ensure every dollar expended on marketing is being utilised for maximum impact.
A simply conveyed, actionable 32 page marketing formula includes:
Once the formula has been delivered, it’s supported with 5 hours of extra access to Rick across the year as well as a 3 and 6 month follow up.
Positioning your organisation as a trusted brand isn’t just smart risk management, it’s also a competitive advantage that costs you nothing to hold on to. Rick’s strong sense of empathy together with a hunger for evidence based research creates a valuable resource for any organisation needing objective advice in the realms of public relations, product development, marketing and social license.
Rick’s time is limited, so time bank retainers are available to a limited number of clients each year. If brand strategy together with an objective, up to the minute marketing advisor is a gap in your executive management lineup, Rick may be able to add value to your strategic direction and any challenges or opportunities that may arise.
Read what the Australian Institute of Company Directors had to say about building trusted organisations.