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Our ‘Touchpoints’ blog is written to tease out, understand, share and spark action on two important things – brand and touchpoints. Lets be honest, organisations are recognised for their touchpoints that either grow or detract from building a great brand. Either could be you! It doesn’t matter if you’re advertising is great, it doesn’t matter how good your stores… Read more »
In the last blog post I told you all of the things you shouldn’t do when running competitions on Facebook…that’s a bit unfair unless I follow up with something a bit more empowering! So here it is… 1. Decide why you’re doing it: a.) Encourage feedback. Use your competition to get feedback on which product… Read more »
Last week my news feed on Facebook was clogged with ‘like and share’ competitions. Some were great offers, but what I really wanted to see was what my friends were up to. That moment compelled me to share these insights in to the “best practice” of Facebook competitions. Many people may simply not realise they’re… Read more »
We all know that brand is not just a logo, but you have to admit a logo is still an important part. I see a lot of businesses change theirs as often as their cars… So should you change yours? Here are 5 things to consider before you even start the process. 1. Why are… Read more »
