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In the last blog post I told you all of the things you shouldn’t do when running competitions on Facebook…that’s a bit unfair unless I follow up with something a bit more empowering! So here it is… 1. Decide why you’re doing it: a.) Encourage feedback. Use your competition to get feedback on which product… Read more »
Last week my news feed on Facebook was clogged with ‘like and share’ competitions. Some were great offers, but what I really wanted to see was what my friends were up to. That moment compelled me to share these insights in to the “best practice” of Facebook competitions. Many people may simply not realise they’re… Read more »
We all know that brand is not just a logo, but you have to admit a logo is still an important part. I see a lot of businesses change theirs as often as their cars… So should you change yours? Here are 5 things to consider before you even start the process. 1. Why are… Read more »
Four years ago I was staying at the Sofitel Brisbane. I walked in to the room and a song was playing on the TV – “Life is magnifique”. I actually left the song on the TV for much of my stay. I loved it. It fit perfectly with the ambiance and brand values of Sofitel… Read more »
